The Studio
Design Devil is a full service Design and Development studio with a passion for creating awesome stuff. We excel at taking innovative ideas from concept to completion; from initial concept to final prototype.

Our projects range from Action Figures to Collectibles, from Plush Goods to Board Games, from Comic Books to Style Guides and a lot of other fun stuff in between. 
Services include:
Toy Design and Development / Creative and Art Direction / Character Design / Package Design / Digital Painting / Illustration
The Artist
Joe Allard has been drawing since he was old enough to hold a pencil. After a lifelong obsession with action figures, comic books and superheroes, he knew exactly what he wanted to do with his talents.
Joe began his career coloring comic books for Marvel Comics in the mid 90s and eventually followed his passion in to the toy industry. For the past 20 years he has been making his living as an independent designer and creator in the toy and collectible industry, working with clients such as Hasbro, Mattel, Disney, Sideshow Collectibles and many others.  Joe has designed toys and collectibles for beloved pop culture brands such as Star Wars, Marvel Comics, DC Comics, Teenage Mutant Ninja Turtles, Power Rangers and more. 
Statues designed by Joe have won IGN’s Best Collectible three years in a row from 2010-2012. Joe’s designs have been featured on the cover of Toy Fare magazine and in several other trade publications. His many artistic talents include toy design, character design, illustration and digital painting. He is living his dream in  Southern California.
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